The Respected Roots Brotherhood Initiative (RRBHI) is a 501(c)(3) nonprofit organization established by the founders of Respected Roots, a nationally-recognized premium personal grooming product company. Jason L. Hawkins and Jaret Patterson are dedicated to passing on the skills and lessons they have acquired to the next generation of leaders and innovators in our communities. 

RRBHI focuses on inspiring underserved African American young men through education, enrichment, and empowerment. This program develops and shapes young men with the skills they will need to excel throughout high school, college, and beyond.